Blog Post Planning Template for Consumer EEG Sleep Technology

This template provides a structured framework for planning blog content.

Complete this section before drafting any content. Each field must align with business objectives.

• Target: 800-1,200 words for consumer-focused content
• Technical deep-dives: 1,500-2,000 words for researcher/clinician audiences
• Prioritize depth over length — every paragraph must serve the core message

1. Headline (8-12 words)
   └─ Clear value proposition aligned with core message
   
2. Introduction (50-100 words)
   ├─ Hook: relatable problem or striking insight
   └─ Promise: what reader will gain
   
3. Body Sections (3-5 sections)
   ├─ H2: Main concept headers
   ├─ H3: Supporting points
   ├─ Short paragraphs (2-3 sentences max)
   └─ Visual breaks: bullets, images, charts
   
4. Conclusion & CTA (75-100 words)
   ├─ Reinforce core message
   └─ Single, clear call-to-action

• Person-first language mandatory
  • ❌ “insomniacs” → ✓ “individuals experiencing insomnia”
  • ❌ “sleep disorder sufferers” → ✓ “people managing sleep conditions”

• Inclusive writing
• Default to “they/them” for singular examples
• Use “users,” “individuals,” or role-specific terms
• Avoid assumptions about family structures or lifestyles

• Technical terminology
  • Define on first use: “REM (Rapid Eye Movement) sleep”
  • Link to glossary for recurring terms
  • Provide analogies for complex concepts

Template for respectful comparison:

“[Competitor/category] excels at [genuine strength], making it ideal for [use case]. For users specifically seeking [our differentiator], EEG-based monitoring provides [unique value].”

Example:

“The Oura Ring excels at continuous health monitoring and long-term trend analysis, making it ideal for holistic wellness tracking. For users specifically seeking to understand why they wake unrested despite adequate sleep duration, EEG-based monitoring provides the brain activity data necessary to identify sleep stage disruptions.”

• Authority without arrogance: Support claims with data, not superlatives
• Empathetic problem acknowledgment: Validate reader frustrations without dramatization
• Solution-focused optimism: Present technology as tool, not miracle cure
• Accessible expertise: Explain complex concepts through relatable analogies

1. [ ] Core message appears in headline, introduction, and conclusion
2. [ ] Single, clear CTA with minimal friction
3. [ ] All claims supported by data or citations
4. [ ] Competitor mentions follow positioning framework
5. [ ] Technical terms defined on first use

1. [ ] All images include descriptive alt text
2. [ ] Headings follow semantic hierarchy (H2 → H3)
3. [ ] Paragraphs ≤ 3 sentences for mobile readability
4. [ ] Links use descriptive text (not “click here”)
5. [ ] Content passes readability analysis (target: 8th-grade level for consumers)

1. [ ] Data visualizations include clear labels and units
2. [ ] Product images show real prototypes (not renders)
3. [ ] Charts highlight key insights with annotations
4. [ ] Human subjects in images have provided consent
5. [ ] File sizes optimized for web performance

• Behind the technology: How EEG captures what other devices miss
• Team spotlight: Sleep researchers explain why they joined our mission
• Validation study results: Comparing our accuracy to sleep lab polysomnography

• Case study: How beta users discovered their optimal sleep schedule
• Feature deep-dive: Understanding your personal sleep architecture
• Real user data: What 30 nights of EEG monitoring revealed

• Sleep optimization strategies based on EEG insights
• Q&A with sleep medicine physicians on home monitoring
• Beta user stories: From sleep tracking to sleep mastery

Implementation Note: Save a completed Part 1 for each planned post in your project management system before content creation begins. This ensures strategic alignment and prevents scope creep during writing.