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content-generation:blog-posts [2025/09/17 18:50] – [2.3 Essential Sections by Audience Type] fabriciocontent-generation:blog-posts [2025/09/18 11:54] (current) – fabricio
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 This template provides a structured framework for planning blog content. This template provides a structured framework for planning blog content.
 +
 ===== Part 1: Strategic Planning Framework ===== ===== Part 1: Strategic Planning Framework =====
  
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 | **Intended Action** | Single, specific behavior you want readers to take. Avoid multiple CTAs. | Join early access waitlist for beta testing program | | **Intended Action** | Single, specific behavior you want readers to take. Avoid multiple CTAs. | Join early access waitlist for beta testing program |
 | **Competitive Context** | How to position alternative solutions constructively. Acknowledge their strengths while clarifying different use cases. | Wrist-worn devices excel at 24/7 activity tracking and convenience; EEG devices provide clinical-grade sleep stage analysis for those prioritizing sleep optimization | | **Competitive Context** | How to position alternative solutions constructively. Acknowledge their strengths while clarifying different use cases. | Wrist-worn devices excel at 24/7 activity tracking and convenience; EEG devices provide clinical-grade sleep stage analysis for those prioritizing sleep optimization |
 +| **Product Status & Narrative Mode** | Select current status and how you’ll talk about it. Options: Concept, Basic Prototype, In Development, Shipping. Narrative modes: Present-state (what exists today) or Future-cast (market interest test, projecting near-term availability). Ensure consistent framing across the post and Q&A. | Status: Basic Prototype. Narrative: Future-cast — “We’re building toward a version you could use at home next year.” |
 | **Required Assets** | List specific data, images, or demonstrations needed. Mark items as "TO CREATE" if not available. | 1. Comparison chart: sleep stage accuracy (EEG vs accelerometer) 2. Product photo on nightstand 3. Sample hypnogram from our device | | **Required Assets** | List specific data, images, or demonstrations needed. Mark items as "TO CREATE" if not available. | 1. Comparison chart: sleep stage accuracy (EEG vs accelerometer) 2. Product photo on nightstand 3. Sample hypnogram from our device |
 +| **Distribution Plan** | Outline primary channels and messaging. How will this content reach the target audience? Tailor the hook for each platform. | * **Kickstarter Update:** **Hook:** "Deep Dive: We're sharing the science behind our smart alarm. See the EEG data that makes it possible." **Asset:** Use the sample hypnogram chart. <br> * **LinkedIn (Founder's Profile):** **Hook:** "Many sleep trackers guess your sleep stages. Here's why measuring brain activity directly is a game-changer. A look at the tech we're building." **Asset:** Use the comparison chart. <br> * **Email Newsletter:** **Hook:** "For our waitlist members: a first look at how we validate our sleep staging accuracy." **Asset:** Embed the product photo. |
  
 ===== Part 2: Content Structure Guidelines ===== ===== Part 2: Content Structure Guidelines =====
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 ==== 2.1 Optimal Length ==== ==== 2.1 Optimal Length ====
   * **Target: 800-1,200 words** for consumer-focused content   * **Target: 800-1,200 words** for consumer-focused content
-  * **Technical deep-dives: 1,500-2,000 words** for researcher/clinician audiences+  * **Technical deep-dives: 1,500-2,000 words** for researcher/prosumer audiences
   * Prioritize depth over length — every paragraph must serve the core message   * Prioritize depth over length — every paragraph must serve the core message
  
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 1. Headline (8-12 words) 1. Headline (8-12 words)
    └─ Clear value proposition aligned with core message    └─ Clear value proposition aligned with core message
-   +
 2. Introduction (50-100 words) 2. Introduction (50-100 words)
    ├─ Hook: relatable problem or striking insight    ├─ Hook: relatable problem or striking insight
    └─ Promise: what reader will gain    └─ Promise: what reader will gain
-   + 
 +[Optional] TL;DR or Key Takeaways (use only when skimmability is critical) 
 +   ├─ TL;DR: 2–3 bullets summarizing the post, OR 
 +   └─ Key Takeaways: 3–5 bullets placed near the end before the CTA 
 3. Body Sections (3-5 sections) 3. Body Sections (3-5 sections)
    ├─ H2: Main concept headers    ├─ H2: Main concept headers
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    ├─ Short paragraphs (2-3 sentences max)    ├─ Short paragraphs (2-3 sentences max)
    └─ Visual breaks: bullets, images, charts    └─ Visual breaks: bullets, images, charts
-   +
 4. Conclusion & CTA (75-100 words) 4. Conclusion & CTA (75-100 words)
    ├─ Reinforce core message    ├─ Reinforce core message
    └─ Single, clear call-to-action    └─ Single, clear call-to-action
 +
 +5. Q&A (Mandatory; 3–6 concise Qs)
 +   ├─ Address common reader questions raised by the post
 +   └─ Keep answers practical and plain-language
 </code> </code>
  
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 ^ Audience ^ Required Sections ^ Tone Adjustments ^ ^ Audience ^ Required Sections ^ Tone Adjustments ^
 | **Consumers** | Problem validation, solution comparison, user benefits, social proof | Conversational but credible; minimize jargon | | **Consumers** | Problem validation, solution comparison, user benefits, social proof | Conversational but credible; minimize jargon |
 +| **Prosumers / Biohackers** | Technical differentiators, data deep-dives, integration potential, clear product specs | Enthusiastic and data-rich; use precise terminology but explain its practical value |
 | **Researchers** | Methodology transparency, data quality metrics, validation studies, collaboration opportunities | Technical precision; include citations | | **Researchers** | Methodology transparency, data quality metrics, validation studies, collaboration opportunities | Technical precision; include citations |
 +
 +==== 2.4 Q&A Section Guidance (Mandatory) ====
 +Include 3–6 of the most relevant questions. Suggested prompts:
 +  * Is this product already available or currently being built?
 +  * Why did you try this experiment or approach?
 +  * How does this differ from wrist wearables or phone-based alarms?
 +  * What can readers expect in the first week of use?
 +  * What are the known trade-offs (e.g., comfort, setup)?
 +  * How can interested readers get involved or share feedback?
 +
 +Keep answers short (1–3 sentences), concrete, and aligned with the selected Product Status & Narrative Mode.
 +
 ===== Part 3: Editorial Standards & Style Guide ===== ===== Part 3: Editorial Standards & Style Guide =====
  
 ==== 3.1 Language Principles ==== ==== 3.1 Language Principles ====
- 
   * **Person-first language mandatory**   * **Person-first language mandatory**
     * ❌ "insomniacs" → ✓ "individuals experiencing insomnia"     * ❌ "insomniacs" → ✓ "individuals experiencing insomnia"
     * ❌ "sleep disorder sufferers" → ✓ "people managing sleep conditions"     * ❌ "sleep disorder sufferers" → ✓ "people managing sleep conditions"
-   
   * **Inclusive writing**   * **Inclusive writing**
     * Default to "they/them" for singular examples     * Default to "they/them" for singular examples
     * Use "users," "individuals," or role-specific terms     * Use "users," "individuals," or role-specific terms
     * Avoid assumptions about family structures or lifestyles     * Avoid assumptions about family structures or lifestyles
- 
   * **Technical terminology**   * **Technical terminology**
     * Define on first use: "REM (Rapid Eye Movement) sleep"     * Define on first use: "REM (Rapid Eye Movement) sleep"
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 ==== 3.2 Competitor Positioning Framework ==== ==== 3.2 Competitor Positioning Framework ====
- 
 **Template for respectful comparison:** **Template for respectful comparison:**
 > "[Competitor/category] excels at [genuine strength], making it ideal for [use case]. For users specifically seeking [our differentiator], EEG-based monitoring provides [unique value]." > "[Competitor/category] excels at [genuine strength], making it ideal for [use case]. For users specifically seeking [our differentiator], EEG-based monitoring provides [unique value]."
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 ==== 3.3 Tone Guidelines ==== ==== 3.3 Tone Guidelines ====
- +  * **Authority without arrogance**: Support claims with concrete evidence/examples, not superlatives 
-  * **Authority without arrogance**: Support claims with data, not superlatives +  * **Empathetic problem acknowledgment**: Validate reader frustrations without dramatization
-  * **Empathetic problem acknowledgment**: Validate reader frustrations without dramatization  +
   * **Solution-focused optimism**: Present technology as tool, not miracle cure   * **Solution-focused optimism**: Present technology as tool, not miracle cure
   * **Accessible expertise**: Explain complex concepts through relatable analogies   * **Accessible expertise**: Explain complex concepts through relatable analogies
 +
 +==== 3.4 Narrative Mode: Future-Cast (Market Interest Test) ====
 +Use when exploring a device or version not yet available but planned.
 +  * Be consistent: match language across headline, body, and Q&A (e.g., “we’re building toward…” “targeting next year”).
 +  * Focus on experience: describe what mornings could feel like and what problems it aims to solve.
 +  * Invite signal: clearly state how readers can express interest (e.g., join waitlist, short survey).
  
 ===== Part 4: Pre-Publication Checklist ===== ===== Part 4: Pre-Publication Checklist =====
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   - [ ] Core message appears in headline, introduction, and conclusion   - [ ] Core message appears in headline, introduction, and conclusion
   - [ ] Single, clear CTA with minimal friction   - [ ] Single, clear CTA with minimal friction
-  - [ ] All claims supported by data or citations+  - [ ] All claims supported by concrete examples, visuals, or citations (as appropriate)
   - [ ] Competitor mentions follow positioning framework   - [ ] Competitor mentions follow positioning framework
   - [ ] Technical terms defined on first use   - [ ] Technical terms defined on first use
 +  - [ ] Narrative Mode matches Product Status throughout the post
  
 ==== 4.2 Accessibility & Formatting ==== ==== 4.2 Accessibility & Formatting ====
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   - [ ] Paragraphs ≤ 3 sentences for mobile readability   - [ ] Paragraphs ≤ 3 sentences for mobile readability
   - [ ] Links use descriptive text (not "click here")   - [ ] Links use descriptive text (not "click here")
-  - [ ] Content passes readability analysis (target: 8th-grade level for consumers)+  - [ ] Optional TL;DR or Key Takeaways included when skimmability is important 
 +  - [ ] Content passes readability analysis (target: 8th-10th grade level for consumers)
  
 ==== 4.3 Asset Quality Control ==== ==== 4.3 Asset Quality Control ====
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   - [ ] Human subjects in images have provided consent   - [ ] Human subjects in images have provided consent
   - [ ] File sizes optimized for web performance   - [ ] File sizes optimized for web performance
 +
 +==== 4.4 Q&A Quality (Mandatory) ====
 +  - [ ] Includes 3–6 questions with concise answers
 +  - [ ] Explicitly addresses availability/build status
 +  - [ ] Explains why the experiment/approach was tried
 +  - [ ] Provides a clear way to engage (e.g., waitlist, survey, reply)
  
 ===== Part 5: Common Pitfalls & Solutions ===== ===== Part 5: Common Pitfalls & Solutions =====
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 | Jargon without context | Alienates non-technical readers | Always provide plain-language explanation | | Jargon without context | Alienates non-technical readers | Always provide plain-language explanation |
 | Defensive competitor comparisons | Appears insecure | Emphasize different tools for different needs | | Defensive competitor comparisons | Appears insecure | Emphasize different tools for different needs |
 +| Inconsistent product status messaging | Confusion and distrust | Set Product Status & Narrative Mode in Part 1; ensure Q&A aligns |
 +| Burying availability info | Frustration, missed intent signals | Use the mandatory Q&A to answer availability clearly |
  
-===== Part 6: Blog Topics Aligned with Business Objectives =====+===== Part 6: Example Blog Topics =====
  
 ==== 6.1 Establishing Credibility ==== ==== 6.1 Establishing Credibility ====
   * Behind the technology: How EEG captures what other devices miss   * Behind the technology: How EEG captures what other devices miss
   * Team spotlight: Sleep researchers explain why they joined our mission   * Team spotlight: Sleep researchers explain why they joined our mission
-  * Validation study results: Comparing our accuracy to sleep lab polysomnography+  * How we check ourselves: What “good” looks like for a smart alarm (in plain English) 
 +  * Design choices that matter: Headband comfort, electrode placement, and quick setup
  
 ==== 6.2 Demonstrating Product Value ==== ==== 6.2 Demonstrating Product Value ====
   * Case study: How beta users discovered their optimal sleep schedule   * Case study: How beta users discovered their optimal sleep schedule
   * Feature deep-dive: Understanding your personal sleep architecture   * Feature deep-dive: Understanding your personal sleep architecture
-  * Real user data: What 30 nights of EEG monitoring revealed+  * Real user night: A before/after wake-up experience with EEG timing 
 +  * Concept spotlight (future-cast): What we’re exploring next — tell us if you’d use it
  
-==== 6.3 Building Community ==== 
-  * Sleep optimization strategies based on EEG insights 
-  * Q&A with sleep medicine physicians on home monitoring 
-  * Beta user stories: From sleep tracking to sleep mastery 
  
 ---- ----
  
-**Implementation Note:** Save a completed Part 1 for each planned post in your project management system before content creation begins. This ensures strategic alignment and prevents scope creep during writing.+**Implementation Note:** Save a completed Part 1 (including Product Status & Narrative Mode) for each planned post in your project management system before content creation begins. This ensures strategic alignment and prevents scope creep during writing.
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  • Last modified: 2025/09/17 18:50
  • by fabricio